Privacy
Last updated 10 September 2026
This page describes exactly what First Year Dog collects, why, and how to get rid of it. It covers both the website and the iPhone app.
What we collect
| Data | When | Why |
|---|---|---|
| Your answers to the quiz — your dog's name, age, size, the behaviours you picked, your experience, time available, household and goal | As you answer | To build the plan shown at the end and to decide what to build next |
| Your email address | When you enter it before the plan | To send you the plan and, if you agree, occasional emails about the product |
| A photo of your dog — only if you choose "Check with a photo" on the breed question | When you pick or take a photo | To suggest a breed. The photo is resized in your browser, sent to OpenAI to be looked at once, and not stored — not by them for training, and not by us at all. Nothing is saved except the breed text you end up with |
Campaign tags in the link you arrived on (utm_*, fbclid, ttclid, gclid) |
On arrival | To know which advert brought you here |
| A random visit ID and which quiz step you reached | Throughout | To count how many people drop off at each question. It is not linked to your email and does not identify you |
We do not collect payment details. If you buy, checkout happens on Stripe and your card details go to Stripe, never to us. See Stripe's privacy policy.
What the iPhone app collects
The app signs you in and stores what you tell it, so your dog's plan is there on every device you use. Everything below is stored in our Supabase database, tied to your account.
| Data | When | Why |
|---|---|---|
| Your account: email address, and an Apple or Google identifier if you sign in that way | At sign-up | To sign you in and keep your plan across devices |
| Your dog's profile — name, age, breed, sex, and a photo if you add one | During setup and whenever you edit it | To build the plan and personalise the lessons |
| Training progress: lessons and steps completed, commands known, milestones, favourites | As you use the app | To track where you are and pick what comes next |
| Photos you add to Moments | Only when you choose one | To show your dog's history in the app. Stored in our file storage |
| Walk routes — GPS coordinates recorded while a walk is running | Only while you have a walk actively started | To map and measure that walk. We do not track you in the background |
| Wellness entries and reminders you create | When you add them | To show them back to you on the right day |
| Household members you invite | When you invite them | So more than one person can train the same dog |
| Messages you send to the in-app assistant | When you send one | To answer you. See below |
The in-app assistant
When you message the assistant, your message and relevant details about your dog are sent to OpenAI to generate a reply. The conversation is also saved to your account so you can scroll back. Don't put anything in it you wouldn't want stored — it is a training helper, not a private notebook, and it is not a substitute for a vet or a qualified behaviourist.
What the app does not do
No advertising identifiers, no third-party analytics or advertising SDKs, no tracking across other companies' apps or websites, and no selling or sharing of your data for advertising. The app does not use your location except while a walk you started is running.
Cookies
This site sets no cookies and runs no third-party analytics or advertising scripts. The visit ID
described above is kept in your browser's sessionStorage and disappears when you close the tab.
Where it is stored
In a Supabase (PostgreSQL) database hosted in the United States. The site is served from a server in Germany. Access is restricted: the key used by this web page can add records but cannot read them back.
How long we keep it
Quiz answers and email: until you ask us to delete them, or 24 months after your last activity, whichever comes first. Drop-off counters: 24 months. App data: for as long as your account exists.
Deleting your account
You can delete your account from inside the app — Settings › Delete Account. That removes your profile, your dog, your progress, your photos, your walks and your assistant conversations. It cannot be undone. You can also email us and we will do it for you.
Your choices
You can ask us to send you a copy of your data, correct it, or delete it, and you can withdraw consent to marketing email at any time — every email has an unsubscribe link. Email hello@firstyeardog.com and we will action it within 30 days. If you are in the UK or EU, our lawful basis is consent for marketing email and legitimate interest for the drop-off counters; you may complain to your national data protection authority.
Sharing
We do not sell your data. We share it only with the services needed to run this: Supabase (database), Hetzner (hosting), Stripe (payments if you buy on the web), Apple (payments if you buy in the app), OpenAI (the in-app assistant, and the optional photo breed check on the website), and our email provider when one is connected.